This blog is only a small part of my business where I would publish some articles about related topics to Digital marketing. For more information and interaction please visit the following links below:
How to optimize your PPC campaign
Pay per click (PPC) is a form of paid advertising. Many dedicated PPC programs exist on popular web channels like Google, Bing, Yahoo, Facebook and LinkedIn to name a but a few. It's a sure way to get your advertisement in front of millions of people quickly, but at a...
Design your website to drive conversions
Would you buy fast food from a fast food restaurant that was dirty and known to be unhygienic? Would you buy a book from a bookstore that had torn pages in the book? I wouldn't and I'm 100% sure you won't either. It's common sense. With this, what does your site tell...
5 tips on creating an online marketing strategy
If you are serious about online marketing and you want to build your business online, you need an online marketing strategy. This will consist of various methods that ties all the major parts of marketing online together with a calendar on when and what you should do....
Why you need more than a website
It's 2013 and I strongly believe that in today's digital climate that evolves at the speed of light, having a website is simply not enough anymore. What I mean is that you require a website that integrates into your whole marketing strategy. This includes any...
How to start an online marketing campaign
If you are currently spending hundreds of rands on traditional advertising such as magazines, flyers, and print, is it really working? Are you getting any business or leads through all your marketing efforts? You know the online world is a powerful medium that you can...
How to start an online business
Are you thinking of starting an online business or using online marketing to market your services and products to your target audience? Online you will find many books, articles, white papers, videos, and blog posts on marketing your business online, but with so many...
What are your visitors looking at on your website
When your visitors arrive on your website, what is the first thing that they look at? Is it your design? The images? Maybe call to actions? This could be true, but another thing that catches their eyes are the headlines. If you have prominent headlines on your...
Why you should use SEO in your marketing campaign
No one has the ability to control their ranking on Google and no one can guarantee you a number one position on this search engine giant. Not even the people working at Google. So why do some marketing agencies guarantee this? The short answer not going into any...
Make blogging part of your marketing arsenal
Blogging has been around for longer than 10 years and it's a very powerful marketing tool for your business. What started as a digital personal journal, it's now used for so much more than that. Blogging for your business can be used to interact and attract your...
Measuring website analytics
Analyzing and measuring your blog and website traffic is crucial to any online marketing campaign and for gaining insights how your visitors are coming to your website. Online marketing is much different than traditional marketing as everything can be measured. Every...
Make your business website stand out from the crowd with social media
Social media is growing online with no sign of stopping anytime soon. It's a natural method people can use to communicate with each other. It's like talking to your neighbour. It's natural and an instrument on communication. What if you can find out from your target...
How to write the best content for online marketing
You must have heard this before - content is king. Even though this is true, with the birth of social media and the rapid pace at which the digital world is evolving, engagement is king, but in order to engage with people, you need good content. Digital content...
How to get started with a blogging campaign
Blogging has been around for a quite a while, and what started as a simple online journal project, it has now evolved into a complete online marketing solution. Blogs can be used for a variety of purposes. From a simple business website to a full blown eCommerce...
Which medium are you using to communicate with your audience?
With your business, which medium are you using as the main communication method to talk to your target audience? I am talking about your preferred communication method in your business and your online marketing campaign. Do you use telephone, email, social media or...
How to start an online marketing campaign
Online marketing is a great way how you can stand out from the crowd and make your website a business tool. When people are looking for answers and solutions, they turn to the search engines and social media channels to find information. What if your website is listed...
Do you know and understand your target audience?
What makes a great website that increases sales and leads on a monthly basis? A website that is built around its target audience with a solid online marketing strategy. These websites aren't build for just any audience, but targeted audiences that will find what they...
Why you need a mobile website
If you are a small business owner, I'm sure you have told yourself that you are small and that you don't need a mobile website. Why do you really need one? Will the trend just pass and it will be something of the past? Well, to be honest; did you know that small local...
Social media and ecommerce can increase your sales
Search engine optimization might bring you lots of visitors to your site, but how can you increase your sales on your website? Using social media and ecommerce you can accomplish this. Social media is a powerful medium that many people are using to connect with their...