If you are serious about online marketing and you want to build your business online, you need an online marketing strategy. This will consist of various methods that ties all the major parts of marketing online together with a calendar on when and what you should do. This strategy can act as your steering wheel in your campaign.
Your online marketing strategy should be designed in such a way that it incorporates your traditional marketing goals, search engine optimization campaign, website traffic, pay per click, and social media campaign. These campaigns can be integrated together to form your online marketing strategy. Here’s a couple of tips to help you get started with this.
Online marketing strategy tips
Traditional marketing: Your online marketing campaign can work together with your traditional marketing campaign. All of your marketing initiatives should be aligned with your business marketing strategies. This can include your overall branding campaign, and your product and services placement.
Website and blog: Your website and blog can be the entry point of your strategy. Plans for your website and blog should include the physical design of your website, the domain name, which call to actions you are going to use, and if you are going to use a mobile version as well. Think how you are going to build trust with your website to increase conversions.
Search engine optimization: Which keywords are you going to use in your campaign? This goes much further than just a simple keyword report as these keywords can be used in all of your marketing material. Which keywords are related to your business? Which keywords will people used on the search engines to browse to your website or to find out more about you? Use these keywords to attract more visitors from the search engines and for your conversion strategy (sales funnel).
Link building: This is still an important part of any online marketing campaign. This doesn’t mean you should physically go out and get massive amounts of links pointing back to your website. Think how you can write your content so that it’s interesting and so that it has the potential to be shared and linked back to.
Pay per click: Pay per click can be more than running a simple campaign on Google for selected keywords. This can includes banner ads, and videos. You can also run PPC campaigns on LinkedIn, Facebook, and other trusted web channels.
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