Pay per click (PPC) is a form of paid advertising. Many dedicated PPC programs exist on popular web channels like Google, Bing, Yahoo, Facebook and LinkedIn to name a but a few. It’s a sure way to get your advertisement in front of millions of people quickly, but at a price. It’s also one of the fastest online marketing methods to lose money fast.

If you are interested in running a pay per click campaign or just simply testing out this medium, be sure to have a strategy behind what you are doing and optimize your campaign to get the most out of it. Here’s a couple of tips you can use to maximize your pay per click campaign to its full potential.

Pay per click optimization tips

Keywords: The same as with SEO, select the keywords you are going to target very carefully. The keywords you select should be relevant to your business, products, and services. Never make the mistake of only selecting popular phrases. People that are ready to purchase will use specific long tail keyword phrases.

Advertisement: Use catching and to the point ads. These should include your keywords that you want your searchers to find you on. For maximum benefit, use one keyword phrase for one ad.

Optimized landing pages: Never send paid advertisement traffic directly to your homepage. Create dedicated landing pages with the aim to convert the visitors. Use your initial keyword used in the search on your ad and prominently on your landing page for maximum exposure.  Optimize all the elements of the landing page including the headline and sub headings to include your keyword phrase and a compelling few paragraphs to entice to visitor to take an action.

Call to action: Use a prominent call to action on your landing page to guide the visitor on the next step in your sales funnel. It should be clearly marked and visible so that your visitors doesn’t have to search for it anywhere on that page.