How to optimize your PPC campaign

Pay per click (PPC) is a form of paid advertising. Many dedicated PPC programs exist on popular web channels like Google, Bing, Yahoo, Facebook and LinkedIn to name a but a few. It's a sure way to get your advertisement in front of millions of people quickly, but at a...

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Why you need more than a website

It's 2013 and I strongly believe that in today's digital climate that evolves at the speed of light, having a website is simply not enough anymore. What I mean is that you require a website that integrates into your whole marketing strategy. This includes any...

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How to start an online business

Are you thinking of starting an online business or using online marketing to market your services and products to your target audience? Online you will find many books, articles, white papers, videos, and blog posts on marketing your business online, but with so many...

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Measuring website analytics

Analyzing and measuring your blog and website traffic is crucial to any online marketing campaign and for gaining insights how your visitors are coming to your website. Online marketing is much different than traditional marketing as everything can be measured. Every...

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Why you need a mobile website

If you are a small business owner, I'm sure you have told yourself that you are small and that you don't need a mobile website. Why do you really need one? Will the trend just pass and it will be something of the past? Well, to be honest; did you know that small local...

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