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The importance of digital branding
Your brand online is the memory, experience, and perception that people have about your services and products. Your branding strategy online is so much more than just making your business visible online. It's all about engaging on an emotional level and connecting...
Content marketing is still king with SEO
Content marketing for search engine optimization has been a successful marketing method for many years and it still is, but the rules has changed. With all the Google algorithm updates over the last couple of years, many websites and dedicated article directories were...
Treat your website the same as your business
Your website is so much more than just a brochure about your business. It's the image of your business online and how people perceive you when they find you on the web. It should portray your business message in the design, content, and navigation of your website....
Optimizing meta descriptions for SEO
Optimizing the meta descriptions of your blog and website is not only about SEO (search engine optimization) directly, but to attract and convince people searching on Google to visit your website because you have the best solution. The meta description tags on your...
Use Google Webmaster Tools for information about your website
Did you know that when you connect your website to Google's Webmaster Tools you can view valuable information and measurements regarding your website? This is an excellent tool to view the health of your SEO (search engine optimization) efforts. This tool provides you...
Be the expert in your niche online with branding
If you are interested in building awareness online for your services, products, and brand, you have to establish yourself as the leader in your field. This isn't just achieved with a good SEO and internet marketing plan, it's about building your digital footprint and...
How to do a competitor analysis for SEO
When starting out with any SEO (search engine optimization) campaign, it's critical to do a thorough competitor analysis on your competitors to see how your website will do against your competition. You need to understand which SEO methods will yield the greatest ROI...
Use “action” words in your SEO campaign
Content is king! You must have heard this saying a thousand times, especially if you are in the SEO or internet marketing field. It's true. Google lives and breathes quality content. If the content on your website is correctly written, builds desire, triggers and...
Conversions and call to actions work hand in hand
Focusing on the the conversions of your website is crucial to any online business. You can generate thousands of visitors every month to your website, but if they don't take an action and convert into a sale, lead or contact, there's really no point of putting in any...
Digital branding is a must in 2014
Your online brand is the image and recognition of your business on the world wide web. Digital branding is so much more than just the color you use in your branding and the logo. It's all about what your business believes in. With digital branding, you can reach your...
Focus on the best keywords for internet marketing
It's crucial that you select the best keywords and phrases for your internet marketing strategy. The days are over where people are just using one keyword to search for answers. If you are selling houses on your website, do you want to rank for "houses" or rather...
Why off page SEO is important
To get top organic rankings on Google with SEO (search engine optimization), it's important that you practice on page optimization and off page optimization. The online world is becoming more competitive by the day and to stay on top you have to practice both methods...
Why you need a responsive website
Do you know what is a responsive website? A responsive website is a website design layout that can keep your website looking good on any device accessing it like mobiles, tablets, and desktop browsers. It's important that your website should display well on mobile...
Internet marketing strategy or design?
If you are busy creating a new business website, what are your priorities? Are you going to focus on internet marketing that includes all the physical marketing methods such as on page optimization, and your core business message or are you going to work only on the...
Should I use both www and non www for my website?
Did you know that your website can either be non www or www, but it should never be both. Using either www or non www doesn't change anything but using www is the standard and is also the most popular. The important thing with this is that you only have to use one and...
Get more pages on your website for SEO rankings
Did you know that the number of pages on your website increases the search engine visibility of your website? You should always update and modify your website to improve your SEO (search engine optimization) organic rankings on Google. The easiest way to achieve this...
SEO: How to select the best keywords and phrases
Researching keywords to target for your search engine optimization campaign is a must for anyone interested in SEO or busy with a campaign to improve their organic rankings on Google. Sounds easy? It might be for people with experience in keyword research, but for...
SEO Copywriting is a must for online marketing
SEO copywriting should be used to get good results from your target audience and to increase your organic SEO rankings on Google. It is completely different than writing for print. SEO copywriting to get attention online should always have a clear focus, be to the...