Your brand online is the memory, experience, and perception that people have about your services and products. Your branding strategy online is so much more than just making your business visible online. It’s all about engaging on an emotional level and connecting with your target audience.
What is the difference between internet marketing and digital branding? Branding is about your uniqueness, your story, image, and values. With marketing you are telling the world why they should buy your services and products. Branding is about connecting with people and involves a more strategic approach.
Digital branding tips
Target audience: Craft your branding message for your target audience. Don’t try to connect with everyone, because then no one will come. It’s important that you understand what they are looking for and provide them with the best solution to their problems.
Brand logo: Your logo is very important as this is usually the first thing people will see about you and it can establish brand identity. Focus on creating a logo that is simple, unique and memorable.
Domain name: Don’t use a long domain name for your website and blog. With this, try getting a .com domain together with a local top level domain – .com is still the most favourable top level domain.
Personality: This consists of your design, image, voice, and message. Use a consistent personality in all your communication – online and offline. This will be the voice and personality your brand will be using to communicate and engage with your target audience.
Online visibility: How are you going to make sure you are visible online and generate traffic to your brand/website/blog? This can include various strategies regarding PR, social media, search engine optimization, and even offline marketing. Don’t focus on only using one medium to generate awareness and traffic. Multiple mediums can increase your visibility.
It’s important that your digital branding creates a unique connection with your current and future customers. It can also help you to retain existing customers.
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