Optimizing the meta descriptions of your blog and website is not only about SEO (search engine optimization) directly, but to attract and convince people searching on Google to visit your website because you have the best solution. The meta description tags on your website are used to showcase the description underneath the title of the page on the SERP’s. It’s important to make them compelling, relevant, and unique so that you can generate traffic and conversions from them.

On the search engine result pages the Title tag is displayed which serves as the link to visit the page. The meta description is displayed underneath the title. If you don’t specific a meta description on your pages, Google will find and use the most relevant text from the content of the page. This can help to a certain extent, but then your meta descriptions will not be optimized.

Find a couple of tips below on optimizing the meta descriptions of your website pages.

Optimizing your meta descriptions

Competitors: It’s crucial that you have to look and research what your competitors are doing. This can provide you with information on how you can optimize your own. Make a point of making yours better.

Relevant: All the pages on your website and blog should have a unique meta description. Make the meta descriptions relevant and compelling to reach your target audience.

Sales copy: The whole purpose of optimizing your meta descriptions is to help the people click through to your website from the search engines. Be smart and use a call to action in your copy. Include your address and telephone number in the content.

Meta description length: Google can only display 160 characters. Optimize your meta descriptions to be 160 or less characters. If you are using more than 160 characters, your full descriptions will not be displayed.