How to optimize your PPC campaign

How to optimize your PPC campaign

Pay per click (PPC) is a form of paid advertising. Many dedicated PPC programs exist on popular web channels like Google, Bing, Yahoo, Facebook and LinkedIn to name a but a few. It’s a sure way to get your advertisement in front of millions of people quickly,...
Why you need more than a website

Why you need more than a website

It’s 2013 and I strongly believe that in today’s digital climate that evolves at the speed of light, having a website is simply not enough anymore. What I mean is that you require a website that integrates into your whole marketing strategy. This includes...
How to start an online marketing campaign

How to start an online marketing campaign

If you are currently spending hundreds of rands on traditional advertising such as magazines, flyers, and print, is it really working? Are you getting any business or leads through all your marketing efforts? You know the online world is a powerful medium that you can...