Identify who you want to reach with blogging

Identify who you want to reach with blogging

Blogging has grown tremendously over the last 10 years and it is now seen as a necessity to online marketing.  Blogging started out as a simple experimentation – exactly the same as most of the popular digital trends today, and it exploded.  By having a business...
Why your company needs a blog marketing policy

Why your company needs a blog marketing policy

Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...
Selecting the best topic for your blog posts

Selecting the best topic for your blog posts

If you have decided to add a blog to your website to complement your internet marketing and social media strategy, where do you begin? Having a blog and regularly publishing articles can do wonders for your search engine optimisation campaign, but what are you going...
How to start marketing your new blog

How to start marketing your new blog

A blog is seen as the “swiss army knife” of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to...
Using a blog with your internet marketing strategy

Using a blog with your internet marketing strategy

Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new...