What is your social media persona?

What is your social media persona?

Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking...
Monitor what is being said online

Monitor what is being said online

In most digital marketing and offline marketing campaigns, market research has always been a fundamental part to determine the success with your marketing initiative. Social media marketing has made it very easy to find out what people are saying about you, what do...
Start with a social media marketing strategy

Start with a social media marketing strategy

Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get them instant results. The truth is that a proper social media marketing campaign requires a strategic...
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