Using the right keywords for your SEO campaign

When searching online, people often use more than one keyword to qualify their search and to get the exact answer they are looking for. If people are looking to buy a car, they are not just going to type in "bmw", but "bmw for sale" or even "bmw 320 2014 for sale"....

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SEO Tip: The power of one way linking

Search engines uses a range of different aspects to determine a specific website's rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website increases...

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Tips on starting a digital marketing campaign

Every business online wants more targeted traffic to their website and various online profiles.  Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a...

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How SEO can waste your money and effort

Search engine optimisation (SEO) is not a once off cheap process that can be done with a click of a button. It's an expensive process that should be ongoing and the reality of it is that if you are in a competitive market, SEO could become very expensive if you want...

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How to start marketing your new blog

A blog is seen as the "swiss army knife" of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people...

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Addressing Negative Consumer Content

Addressing Negative Consumer Content In online reputation management, the focus is always on strengthening your brand and company profile through strategic content and online communications. In any business, it’s impossible to please every customer, every time....

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