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Selecting the best topic for your blog posts
If you have decided to add a blog to your website to complement your internet marketing and social media strategy, where do you begin? Having a blog and regularly publishing articles can do wonders for your search engine optimisation campaign, but what are you going...
Get targeted visitors with effective copywriting
If you are busy with a content marketing campaign that involves copywriting for your internet marketing strategy, it's a fact that if the content is correctly written, it can attract visitors, and motive them to take an action. Effective copywriting is so much more...
Using the right keywords for your SEO campaign
When searching online, people often use more than one keyword to qualify their search and to get the exact answer they are looking for. If people are looking to buy a car, they are not just going to type in "bmw", but "bmw for sale" or even "bmw 320 2014 for sale"....
Internet marketing starts with keyword research
To have a successful website online that receives targeted visitors daily should make a point of being focused around specific keywords related to the products and services that the website offer. Usually the best conversion generating websites and internet marketing...
Understand your customers to create a great website
An excellent converting website is one that focuses on conversions. How does it do this? By understanding their target audience and knows what will make their visitors take an action. This is most likely the first and most important part of internet marketing. If you...
Digital branding tips for your business
Your digital brand is your name and recognition of your brand and business online. Branding is so much more than just colour palettes, logos, and digital marketing. It's the heart and soul of your business and everything your business stands for. Did you know that if...
Why you should have a responsive website
What is a responsive website? It's a website that adapts in design and layout according to the dimensions of the device, mobile, tablet accessing it. How will your website be displayed on a mobile phone, tablet, or any other device accessing it? In the past you could...
Using QR codes in your internet marketing strategy
More companies are realizing the power of using QR codes in their digital marketing strategies. QR codes are very similar to bar codes, in that they contain information that can be decrypted by a QR reader. QR codes can be scanned and read by various applications on...
SEO Tip: The power of one way linking
Search engines uses a range of different aspects to determine a specific website's rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website increases...
How to create an internet marketing strategy to succeed
A successful website doesn't become successful on it's own. Build it and they will come is a thing of the past. To ensure your website is structured and tailored to help you reach your business goals, you need an internet marketing strategy to help you generate,...
Integrate social media with your current marketing strategy
ccc SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you have. SMM is a medium that you can use to communicate with your targeted market and niche in a way...
Tips on starting a digital marketing campaign
Every business online wants more targeted traffic to their website and various online profiles. Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a...
How SEO can waste your money and effort
Search engine optimisation (SEO) is not a once off cheap process that can be done with a click of a button. It's an expensive process that should be ongoing and the reality of it is that if you are in a competitive market, SEO could become very expensive if you want...
How to start marketing your new blog
A blog is seen as the "swiss army knife" of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people...
The Essentials of Online Reputation Management
The Essentials of Online Reputation Management Online reputation management is essential for all businesses and professionals to focus on. With this form of management, you have some control over what people see about you easily on the internet. It allows you to block...
Addressing Negative Consumer Content
Addressing Negative Consumer Content In online reputation management, the focus is always on strengthening your brand and company profile through strategic content and online communications. In any business, it’s impossible to please every customer, every time....
The psychology of researching keywords for your SEO campaign
Choosing the best keywords and long tail phrases for your website for SEO (search engine optimisation) is a science. Not only do you have to go through the standard search engine optimization (SEO) process of researching the best keyword phrases, you also need to...
Listen first and then start your social media campaign
If you are in the process of creating a social media strategy or campaign, did you start the process by listening at your audience first? One of the key rules of communication and social media marketing is to listen first. How do you start your campaign by listening...