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Social media is a form of word of mouth marketing

Social media is a form of word of mouth marketing

What is social media marketing? In plain English; social media marketing is a medium that you can use by using popular social media channels such as Facebook, Twitter, Google+, LinkedIn, and YouTube to build brand awareness and traffic back to your website or blog....

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Starting a social media campaign

Starting a social media campaign

If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business.  To generate new potential prospects with your campaign, it's necessary to plan and create and effective social media strategy....

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How to launch a social media marketing campaign

How to launch a social media marketing campaign

Social media marketing is a great way you can use within your business to establish thought leadership, credibility and create an awesome user experience to your target audience. It's a medium that is used to engage with people about your services, products and brand....

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Using Pinterest in your social media strategy

Using Pinterest in your social media strategy

With all the latest interest in Pinterest, it has grown to be one of the fastest growing social networks of all time. This social media channel is one of the best social networks to build your brand presence through the use of images. With all the hype and buzz,...

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How internet marketing is turning social

How internet marketing is turning social

With the ever increase of blogging platforms, social networks, and other related social media channels, traditional internet marketing is not the only source for targeted traffic anymore. A top story on a well known social media channel can drive much more traffic to...

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The costs with social media marketing

The costs with social media marketing

You must have heard it before with all the buzz online that social media marketing is free. It doesn't cost you anything. In reality, that is one big lie! Sure, it's free to create a profile on the top social media channels like Google+, Facebook, Twitter, LinkedIn,...

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Social media marketing facts

Social media marketing facts

Many people and digital marketing agencies believes that social media marketing (SMM) is quick, easy and free. Every business wants to be part of the social media phenomena, but most of them doesn't understand and know all the facts regarding social media marketing....

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Should I only use one social media channel?

Should I only use one social media channel?

Everyday online you will see articles, whitepapers, and blog posts on how all the social media channels are taking over one another and why you should use certain channels in your campaign to get the most out of it. Which social media marketing channels are the best?...

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SEO and social media working together

SEO and social media working together

Every company wants to have a great and positive online reputation.  You want prospective clients to instantly think of your brand when talking about services or products that you supply.  There's nothing better as to be known as the experts in your niche and area of...

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What is social media optimisation?

What is social media optimisation?

Social media marketing keeps on growing everyday and can be found on most active web channels. This trend is changing the way digital marketing agencies operates to get to the top of the search engines and how to stay there. Social Media Optimization (SMO) and...

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Use reviews as a marketing strategy

Use reviews as a marketing strategy

In today's digital connected worlds, everyone has access to various social media channels and review websites where anyone can post anything about a brand, company or an experience. Everyone can voice their opinion and can be seen as a citizen journalist. Negative...

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How you can measure the ROI of social media

How you can measure the ROI of social media

Many brands and individuals are starting a social media marketing campaign in the hopes of building awareness, generate sales leads and building a community, but how do they measure and check if their efforts are paying off? How are you currently measuring the true...

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Creating your digital brand online

Creating your digital brand online

Your brand online is how you operate, how people see, perceive and experience you, your products and services online. To brand your company online so much more than just to make your brand memorable, it's all about those trusted connected that you are always trying to...

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