Who really uses LinkedIn? [Infographic]

Who really uses LinkedIn? [Infographic]

Very recently LinkedIn chanced the design on profile pages and I must admit, it looks great. It looks professional and has a more 2012 look to it. This is a welcome improvement to LinkedIn in my opinion and could move LinkedIn up further in the social media channel...
How to use social media marketing to grow sales

How to use social media marketing to grow sales

Learning how to use social media marketing to grow sales will increase your profit margin.  Social media websites are all the rage these days and if you are not a part of this new trend, then you are behind the times.  Social media takes the internet and enables you...
Social media marketing objectives

Social media marketing objectives

In today’s digital lifestyle where we are always connected, did you know that most of your customers are using the social web to connect with friends, family, and finding the latest relevant news? Social media is in such high use today that I believe that every...
The honest truth about social media

The honest truth about social media

Social media really went main stream a couple of years ago even though it’s still a new medium to many. According to Google Trends, social media marketing began showing a huge interest in 2006 and doesn’t look like it will be slowing down any time soon....
Mobile phones are changing Social Media

Mobile phones are changing Social Media

Social Media Marketing (SMM) is almost the same as like having a conversation with your friends at a coffee shop.  It is also like getting that unexpected phone call from an old friend and just talking to each other.  It is conversational and laid back.  There are...
What does social media engagement actually mean?

What does social media engagement actually mean?

On the social web you will find quite a lot of discussion going on regarding “social media engagement”. How should engagement be defined? Many people jumping on the social media bandwagon defines “engagement” as a consumer sharing a link,...