In today’s digital lifestyle where we are always connected, did you know that most of your customers are using the social web to connect with friends, family, and finding the latest relevant news? Social media is in such high use today that I believe that every business should integrate social media marketing into their traditional marketing initiatives to support their business objectives.

Where do you start? The first thing you should understand is that social media cannot exist in it’s own silo. This is where many make a mistake by training to have a social media strategy working on it’s own, and only measuring what the the social media strategy produces. To measure the ROI of social media makes it so much easier if you use it to support your other marketing initiatives. Find below some tips on why you should use social media marketing.

Social media is a reality

  • The highest ranked web channels in the world are social media orientated (Google, Facebok, YouTube, Yahoo).
  • With over 1 billion users, Facebook is as large as a country.
  • Millions of videos are viewed everyday on YouTube.

When looking at the stats it always look impressive, but before you start with any social media campaign, you need to establish what you want to accomplish with your campaign and how you are going to support your other marketing campaigns. How will social media help you get to the bottom line? Many businesses are struggeling with this because they don’t understand what they can accomplish with this new medium.

Here’s a couple of social media objectives that you can use.

Before you start your social media marketing initiative, you need to establish your goals of what you want to accomplish. How is social media going to help your business? Many companies that are new to social media have a hard time with this because they don’t understand what is possible.

  • Increase your digital footprint online
  • Measure and monitor proactively on any mentions you receive
  • Analyze and research your target audience
  • Engage and connect with your customers
  • Increase organic search engine traffic
  • Generate more sales leads

How are you going to start?

The first thing you should do when you venture on the social web for your business is by proactively listening and monitoring what your target audience is talking about online. This will help you which select which social media channels to use for your business. Start small and stay focused with your campaign. This will make it easy for you to measure the results and make changes and adjustments to your campaign. Once you have this up and running, expand your campaign.