How to build your brand online

How to build your brand online

If you are a business owner, should you focus on finding a small niche market that you can dominate or should you focus on building up your brand online? Both methods are parts of brand building, but it all depends on the cost and size involved on how far you would...
Writing content for the web

Writing content for the web

Writing content for your online marketing campaign, search engine optimization articles, social media updates, and website is completely different than writing for traditional print. The content on your website should be to the point, brief, have shorter sentences for...
Newsletter registration optimization

Newsletter registration optimization

If you have a newsletter registration strategy on your website, blog or another online property, is it successful? Email marketing with a newsletter is one of the best online marketing strategies you can use to engage with your target audience. With a couple of...