Writing content for your online marketing campaign, search engine optimization articles, social media updates, and website is completely different than writing for traditional print. The content on your website should be to the point, brief, have shorter sentences for easier reading, shorter paragraphs, and should be easily scannable.
To get the most success out of your content online, you should focus your writing on grabbing the attention of your readers, and providing them what they are looking for. With SEO this is a key factor that can determine the success of your campaign. When people are looking for answers or solutions to their problems, they usually visit their favourite search engine to find what they are looking for. Can your content convince them once they visit your website?
Here’s a couple of tips on writing content for the web.
Online copywriting tips
Answers: People are searching online for answers rather than learning who you are. Focus on providing them with answers and solutions in your content. What problems are they currently experiencing?
Focus on your audience: Spend more time writing about your audience than your company. Your primary duty should always be on helping them.
Benefits: Write about the core benefits regarding your products and services. Features tell, but benefits sell.
Grab their attention: When visitors arrive on your website, present them immediately with your core message. Don’t confuse them with overwhelming them with content that is not needed.
Your audience is active: That’s right. They are not passive and if they don’t see what they are looking for within a couple of seconds of arriving on your website, they will leave. It’s as simple as that.
Be to the point: Use shorter paragraphs, headings, and lists to get your message out. People are scanning content for what they are looking for. Make it easy for them.
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