Listening and responding to customers on social media

Listening and responding to customers on social media

Online reputation management involves numerous interactions with people. Some clients will share positive experiences, others will be more critical. Listening to customers and responding adequately is an important part of social media marketing. Reacting adequately...
Start 2013 with social media and blogging

Start 2013 with social media and blogging

Did you know that blogging can be the heart and soul of your social media marketing strategy? When publishing and sharing content on your favourite social media channels such as Facebook, Twitter, Pinterest, LinkedIn or Google+, if an interested viewer wants to engage...
A guide to managing your brand on Social media

A guide to managing your brand on Social media

It is safe to say that social media have revolutionized the way in which brands interact with customers. Social networks brought immediacy to the scene, which forced companies to make some really rapid adjustments. Brand management in the dynamic online medium depends...
Basic steps to create a personal branding strategy

Basic steps to create a personal branding strategy

According to Wikipedia, personal branding  is a description of the process whereby people and their careers are marked as brands.It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests...