According to Wikipedia, personal branding is a description of the process whereby people and their careers are marked as brands.It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Are you active on social media? If answered yes, then you need to know how to handle your personal brand online. Have a look at this great infographic I found on Jeffbullas.com about creating a personal branding strategy. The author explains vividly what personal branding is, and how to get started on yours.
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