Listen first and then start your social media campaign

Listen first and then start your social media campaign

If you are in the process of creating a social media strategy or campaign, did you start the process by listening at your audience first? One of the key rules of communication and social media marketing is to listen first.  How do you start your campaign by listening...
Make your brand human with social media

Make your brand human with social media

One common misconception when it comes to social media marketing is that you should update your social media profiles as many times as possible during the day. While constantly posting random content and information will keep your social media profile active from one...
Social media voice: Do you have one?

Social media voice: Do you have one?

Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking...
Social media sharing guidelines

Social media sharing guidelines

When you are busy with a social media campaign and you share content with your audience, do you have an editorial calendar and do you know who you will be sharing it with? Are you sharing your content with everyone or to a selected group that will find your content...
Listen first and then start your social media campaign

Social media can affect your customer service

Social media is still a buzz word to many even though it has been around for a while. Did you know that blogging is part of the social media circle and it has been around far longer than you ever heard the phrase “social media”? With the current trend...