Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking about all the time. Your voice is central to your brand’s identity.
In today’s digital business landscape where more and more business is conducted online, your voice is so much more important and it plays a key role in your marketing efforts. If you haven’t taken the time to analyze and evaluate what your brand should sound like online and on the social web, there is no better time than right now.
How to determine your social media voice?
Before you decide which voice you are going to use online for your brand, answer the questions below that can give you a very good indication of the voice you should use for your business.
- Who do you want to reach?
- What kind of language does your target audience relate to?
- Which competing brands are doing a good job with social media to your audience? What do they sound like online?
- What solutions do you offer?
- If your brand was a person? Who will it be?
The sound of your social media persona
As you begin to define and develop the voice you are going to use for your brand, it’s important that what you do should be closely tied to what you sound like. If your business is about selling inspirational e-book downloads, your voice should sound easy-going and very positive. If you are in the business of selling insurance, your brand’s voice must sound confident, mature, and informed.
If you are able to create a voice that resonates with the audience you are trying to reach, they will be more interested in what you have to say. Doing it this way on the social web is a powerful way of communicating and engaging with your audience.
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