Using the right keywords for your SEO campaign

Using the right keywords for your SEO campaign

When searching online, people often use more than one keyword to qualify their search and to get the exact answer they are looking for. If people are looking to buy a car, they are not just going to type in “bmw”, but “bmw for sale” or even...
How SEO can waste your money and effort

How SEO can waste your money and effort

Search engine optimisation (SEO) is not a once off cheap process that can be done with a click of a button. It’s an expensive process that should be ongoing and the reality of it is that if you are in a competitive market, SEO could become very expensive if you...