If you use video optimization in your search engine optimization (SEO) and social media marketing campaign, you can generate quite a lot of traffic to your website and at the same time increase your organic rankings on Google. The key with video optimization is to create videos that are entertaining, high quality, educational, and short that focusses on the needs of your target audience.

Video optimization is a great medium  to use in your marketing campaigns because they can be practically used anywhere. You can use videos on your website, blog, and other social media channels you are using like Facebook and Twitter. Videos gives you content that you can use on a variety of channels. How can you get started with using videos in your online marketing campaign?

Find a couple of video optimization tips below.

Video optimization tips

Links: Place high quality videos on your website and blog to allow your target audience to link directly to you. This is a great method to build links and increase your organic rankings.

Generate traffic: Upload your videos on popular video hosting channels like YouTube and Vimeo. Link these videos directly to your website. YouTube has millions of visitors every month. If your videos are being viewed on YouTube, why not let them visit your website for more.

Business branding: Raising awareness and branding your business through videos is an excellent method to get the word out about what you do. Always use your business name prominently in your videos.

Vertical search: Google displays videos, images, and news results together with organic results. Optimize your videos to take advantage of this.

Video file name: Use an optimized file name for your video that describes the content of the video. Use targeted keywords in the title of the video.

Description: Include an optimized description with keywords on your videos to make it easily searchable for people interested in your services or products.