The Twitter search platform is most likely the best real-time search engine available today where you can search for anything in real-time what is happening on the Twitterverse. 99% of searches starts with a question. What if you can answer those questions in real-time? Have a look at what SocialMediaExaminer has to say about Twitter marketing.

Is Twitter still a good marketing channel?

With so much focus on Facebook and Pinterest, has this network lost its value?

I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast.

Here are some of the things you’ll discover in this show:

Twitter for Marketing Today

Why is Twitter still important to businesses and what’s different?

You’ll discover why Brian suggests you consider Twitter as an information network instead of a social network. As a “human seismograph,” Twitter is both an inbound and outbound tool that can give you the information you need to execute successful business strategies.

Listen to the show to hear what this means for your business.

What can marketers learn from the statistics available on Twitter?

Twitter provides access to its own API so that people can get statistics they need for incredible analysis. Here are some current Twitter stats:

  • 175 million tweets daily
  • 20% of Americans who use the web also use Twitter
  • 8% are active every day on Twitter

Brian explains how these statistics show that Twitter is becoming an extension of public conversation and how people are finding value in this conversation.

twitterverse 2012
The Twitter API allows more Twitter statistics to be available to us.

Listen to the show to learn why the people who don’t tweet are getting as much value as the people who are tweeting.

How is Twitter impacting today’s pop culture and what does this mean?

In America, pop culture is strong. For example, television actively encourages people to tweet during live events such as America’s Got Talent and American Idol. Twitter branding is omnipresent when it comes to television media.

This is because Twitter is a platform for shared experiences and it’s a very human network.

news tweets
News no longer breaks, it tweets.

Listen to the show to discover why Brian thinks Twitter’s role in popular culture will increase even further. 

How does the integration of multimedia on Twitter impact users?

Twitter has historically been about text, but they recently added images and integrated video capabilities into the interface.

As Twitter is a platform for shared experiences, when you tweet, you now take on the role of producer and publisher of a media outlet in your own right.

Listen to the show to learn how multimedia increases the power of Twitter.

Are there any businesses out there that are creative on Twitter?

Brian shares how to approach this question. You’ll learn about his experience with one company he really admires for their approach to Twitter.

And you’ll discover how Brian is personally using Twitter to listen and inspire his content development strategy.

Listen to the show to find out how you should consider structuring your Twitter marketing plan.

How do you get the best results on Twitter?

Brian has learned over the years that one of the most powerful things that marketers need to start thinking about in terms of Twitter is the idea of resonance.

Find out why it’s important to look at how long a tweet stays alive in the Twitter stream and why you should start designing with resonance in mind to have a greater impact.

Your Twitter strategy should focus on acquiring resonance.

Listen to the show to find out more about this critical element to get the results you want from Twitter.

Survival Tip: Content Marketing

In the business of creating content, first impressions are essential. In this section I share an insider tip on creating great first impressions on your blog posts.

Listen to the show to learn how to make great first impressions on your blog posts to keep your readers engaged.