Most likely if you are using social media you are using it for a specific reason. Maybe it is to connect and engage with friends and family, but if you are a business, it’s most likely used to generate more awareness, sales and leads. A couple of years ago it was all the buzz just to get onto social media marketing before your competition. These days, it’s actually to use social media so that it works for you and not against you.

If you have various social media accounts and posting on a regular basis, but are you actually having meaninfull conversations with your target audience that will benefit your business? That is also one of the easiest ways to get new followers on Twitter, by becoming active. Not just on posting new updates, but actually using it as a communication medium. If you are not generating new followers on Twitter or you are not seeing any of your updates being shared or retweeted, then there’s definitely something wrong with your strategy.

Here’s a couple of tips you can follow to make sure you are getting the most value out of your Twitter and strategy and to make sure it works for you.

Twitter marketing tips

  • It’s a fact that you should post regularly on Twitter. You must have heard this before, but make a point of updating your profile with new content on a daily basis. Post content from your blog and from your other followers. Curating content is extremely powerful to get ahead of the game with Twitter.
  • Twitter is social and so you should be as well. Engage, share and retweet other people’s content. One of the easiest ways to start with this is to search for a specific topic or hashtag and see what people are talking about. Join the conversation and explain your own viewpoint.
  • When people are retweet, mentioning or responding to your updates, acknowledge them.

These tips might sound simple, but they work. It’s a tried and tested method. Get started now.