It’s a fact that you cannot guarantee number 1 organic rankings on Google to anyone. No single person controls what organic rankings will be displayed. So how do some online marketers offer guarantees on your rankings? To be honest, they can’t. Beware of any internet marketing agency claiming that they can get you a sweet number 1 spot on any keyword. Rather look for online marketing agencies with years of experience in the SEO field.

SEO is part art and part science. It’s all about building trust and credibility online with the search engines and your website visitors. It’s about convincing the top search engines that your website and business can help the people that are looking for anything relevant to your business. Does your website provide solutions and answers to your visitors?

SEO is a message to your visitors

A top organic ranking on Google is not a right. It should be seen as a reward for publishing and optimising great content for your customers. Search engine optimization can also be seen as a message for communicating what your business do in a clear way. With SEO, you should focus your efforts on specific keywords and phrases that the target audience will type into Google to find you. Use it prominently on your website where it makes sense. Create content that is valuable and so compelling that others will link to you naturally. That is how you can obtain higher rankings.

You should also focus on building relationships with your visitors. Blogging and social media are great mediums you can use to accomplish this by getting your content out to be seen by your target audience. Also, use fresh ideas with your articles and press releases so that they can be snatched up in an instant.

SEO doesn’t guarantee any results. It’s a science. It takes lots of patience and persistence and it doesn’t happen in a blink of an eye. Focus on your customers visitors first and Google will reward you.