Search Engine Optimization (SEO) can be a really expensive process and many businesses are spending thousands of rands to get quality rankings on the search engines every month. While many old school and black hat SEO methods are ineffective and not produce any good results, up to date white hat methods can take you to the top. Many times without a proper SEO strategy aimed at getting good results will attract traffic to your website, but it doesn’t convert into sales.

Having a proper SEO strategy is one of the best investments you can make to acquire new customers and to convert qualified traffic into sales. The world wide web consists of millions of websites. SEO is needed to stand out from the crowd and to make an impact.

Find below a couple of nasty things you should look out for with SEO.

SEO mistakes

Untargeted traffic: Are you attracting the right kind of visitors to your website that has the ability to convert into sales? Your search engine optimizaiton plan needs to use the correct keywords and phrases to attract targeted visitors. If you are only focusing on local business you will need local buyers.

Black hat SEO: Google has penalized many websites over the last few years with duplicate content, link schemes and low quality content.  Black hat SEO might work for you for a short while, it always fails long term. Try to focus on quality content that others will want to read and share with their own network.

Conversions: In plain English: Your website should be developed and designed to sell. Visitors to your website should have a clear path whey there can sign up, request a quote, buy or contact you directly. Your visitors arrive to your website because they are looking for a solution to their problem. What if you can offer them an answer?

Traffic is really important, but getting sales from that traffic is even more important.