If you have noticed that your website search engine optimisation (SEO) isn’t getting the results you were used to such as organic visitors, leads and even sales, why is this happening? It used to be easy to get a website up and running and generating a ton of visitors. Why doesn’t this happen anymore?
The internet is getting more competitive everyday. There are millions of websites looking to get eyeballs. Why should your website now take favour on top of other websites that are constantly chasing various SEO strategies? It’s a fact that if you want to stay ahead in the SEO game, you constantly have to change and better your SEO strategy.
The internet is doubling in size almost every two years and that rate is increasing. With this, Google needs to constantly update their algorithm to stay ahead and make sure it indexes the right content for their users. Many of these updates are geared to remove spam websites, websites with low quality content and websites that are trying to beat the Google Game.
What can you do to make sure your website is always 100% SEO optimised?
SEO optimisation tips
Keywords: This is still the heart and soul of SEO and your website need to always be focused around the keyword phrases your target audience is using when they are searching for answers and solutions. If you are a local business, use local area names prominently on your website.
Focus on your target audience: Never optimise your website only for Google. This doesn’t work and Google is not the one that will buy your services or products. It’s your target audience. Optimise firstly for them. Once visitors starts to arrive on your website, Google will follow.
Ongoing process: SEO is an ongoing process and should never be seen as a once off project. Constantly add new and unique content to your website. Get familiar with Google Analytics to see where you can bring improvements to your website.
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