Before you start with any search engine optimization campaign for your online marketing strategy, it’s important that you establish your goals and how you are going to measure the success of meeting them. Your goal could be to increase your sales, leads, get more traffic to your website, building brand awareness, etc.
Once you have established the goals with your SEO campaign, you can then select the metrics you are going to use to measure your campaign. It’s best if you use one primary metric to use and then a couple of others that you can track on regular basis. How do you go about doing this? find a couple of tips below.
Search engine optimization metrics
Website traffic: With this metric you can view the targeted traffic generated from the keywords you are using. Track this metric on a daily basis and check for returning and unique visitors.
Activity: Is your SEO campaign generating any activity from your visitors? How does your visitors interact with your website? You can measure this by looking at the time they spend your website, the bounce rate, and the number of page views per visit. Which keyword phrases and pages are drawing in the most visitors?
Content marketing: Your SEO plan should always have a content growth plan attached to it. On a regular basis you can measure the amount of pages Google has indexed of your website and you can uncover any structural issues in your content/pages.
Back links: Having a back link campaign is an important part of SEO. Track where your visitors are coming from and find similar sources to acquire back links on.
Organic rankings: What is the rankings of the keywords you are targeting on Google? Do you see any trends or improvements? Chart these on an excel sheet so that you can keep track of your rankings and where you should make improvements.
SEO is not a once of process and sometimes can take even months to see proper results. Make sure you measure and track the right metrics from the beginning.
