SEO (search engine optimisation) blogging requires your blog post content to be keyword focused and written specifically for your target audience. Successful blogging is all about publishing unique and interesting content to gain the attention from your target audience and even other bloggers.
Blogging is a great way to increase the links to your website pages and also group relevant content together. To make this work, your blog should be attached to your website domain to get the best results.
To start with SEO blogging, you should create a list of relevant keywords and topics you would like to blog about. When creating your list, look at all the pages on your website because you are going to link directly to those pages in your blog content.
Every blog post that you publish should only be focused around one topic and one keyword. Use this keyword prominently 3 times in every blog post. A good rule of thumb is to use the keyword every 100 words. You can use the keyword in the blog post title, sub headings and any lists that you are including in your post.
Link the keyword once in the content of the blog post to the most relevant page on your website. This link will then create an association that will tell Google what the page your linking to is about. Don’t overdo this as it can look quite spammy when your content has too many links in it. Think like your readers and write content suited for them. Never write your content for Google because Google won’t bring you any conversions, only traffic.
SEO blogging is extremely powerful when applied correctly. Have a look at some of the top blogs in your industry to get a sense of what works and what doesn’t. Learn from others that has been doing it for a while and apply the same methods to your blogging strategy.
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