Search engine optimization (SEO) is a digital way of getting your website and digital profile on the web discovered, indexed, and ranked on Google and the other search engines. People are using the search engines to find answers and looking for information. They are using the online world to find businesses they can buy from. Every sale and targeted visitor that your competitors are getting on the web builds more exposure for them and you are losing a potential customer.
Can you business survive in these tough economic times without any customers? What if your customers can’t find your phone number or street address? It’s exactly the same online. If people can’t find you online, you are losing valuable business. You can turn this around with the help of search engine optimization so that people can discover your website online.
What are the benefits of search engine optimization
Targeted customers: Search engine optimization is a form of pull marketing. People are using Google to find what they are looking for. If your website or blog matches an answer to their query, they might become your next client.
Credibility: It’s a fact that people (including myself) trust organic search engine results more than paid (PPC) results. People are more likely to click on top organic results than the paid results.
Costs: While it does cost to get your website SEO optimized for good results, you don’t pay each time anyone clicks on your organic results like PPC. Paid search can work out a fortune, especially for high quality keyword phrases.
Long term benefit: Once you have achieved top positions organically on Google, it’s quite easy to maintain your rankings. Once again PPC is so much more expensive than SEO where you have to keep on paying and optimizing your campaign.
Analysis: All your SEO efforts can be measured. You can measure the amount of traffic, rankings, and which keywords were used to visit your website. This is excellent because you have the ability to see what is working and what is not, and change where necessary.
