Over the last couple of years, SEO has changed tremendously and SEO has stopped working for many small businesses. The rules have changed immensely and once you had many targeted visitors that was driving a healthy stream of leads and sales to your business, now the tap isn’t running anymore. What is the problem? Why has it changed?

A few years ago it was easy to simply get a website hosted somewhere and drive traffic to the website. The online world is getting more competitive every day and it’s important that you should take the necessary steps to stand out from the crowd.

What affects SEO

Google changes – It’s estimated that Google changes their algorithm roughly 400-500 times a year. Why? Their number 1 goal is to provide the best user experience to their customers and that is practically anyone using any of their products.  The latest change was the implementation of Panda 4.0 which was released a couple of days ago that and was launched to make sure low quality content websites doesn’t rank for specific keywords and phrases.

What to do?

Keywords and content: With the internet evolving at the speed of light and changes happening everyday, one thing has always remained the same and that is quality content. Optimise your content specifically for long tail keywords that is natural and that your target audience will find interesting. If you are operating a local business, make use of local SEO by using your address prominently on your website.

Target audience: You should never optimise your website with the goal to attract the search engines. Optimise your website and write content specifically for your target audience. If they like it and share it along, Google will follow. I know it sounds easier than it is, but once you get this running, it’s like a snowball getting bigger and bigger.

SEO is not a once off event: Optimising your website and writing content for your SEO campaign should never be seen as a once off event. Your website should be dynamic in which you regular publish industry related content to make sure your site stays fresh, relevant, and up to date