Writing content for the web is completely different than writing for traditional print. Online, your message should be to the point and very brief, because you don’t want to lose the attention of your readers. You should use shorter sentences, fewer words, and shorter paragraphs so that it can be easily scanned.
If you are interested in building your brand with the help of online marketing, use targeted keywords in your content so that the search engines can notice your message. Targeted keywords and phrases should be the focus point in your writing and should integrated in all of your marketing content online. Find below a couple of tips that can help you with optimizing your website pages.
Website page optimization
Sales process: Start with writing out the whole sales process and make a note of all the important keywords that are used.
Attention grabbers: When your visitors arrive to your content, website or blog, try to grab their attention immediately by displaying immediately what you are offering, your sales pitch and even a direct order now call to action button. Don’t make them wait and scroll to see what they should do. Users online aren’t passive, but active. If they don’t see what they are looking for in a couple of seconds, they will leave. The first impressions they get from your website is crucial.
What benefits does your services and products offer? What makes your products and services unique? What does your visitors need to see to convince them?
Main keyword: Don’t overuse the main keyword phrase you are optimizing the page for more than 3 times. Use it sparingly in the headline, once in the first paragraph, and in the content of the page.
Headline: Use thought provoking headlines that will catch the attention of your visitors. The headlines that you use on your website should be seen as the most important piece of text on your page.
Easily scannable: Use bullet points, un ordered lists, and subheadings to make your website pages easily scannable. Use a rule of thumb to not use less than 300 words on every page on your website. This gives enough content for the search engines to index, and your visitors to read.
Call to action: What should your visitors do after they have read your message? Use a call to action to guide your visitors on where to go next. It’s important to grab your visitors attention when they arrive on your website and pages, but you should also grab their attention when they are finished.
Analyze your website and check where you can improve the content by using the tips above. Remember, you only have a couple of seconds to grab the attention of your visitors.
