Search engine optimization (SEO) can play a key role with your online marketing strategy and it consists of two parts. On page SEO and off page SEO. These two parts makes up the SEO process to get good organic rankings on Google and the other top search engines. If you are serious about marketing your business online, you need to do both to get the rankings for the keywords you want to rank organically for.
Even though there are many articles, white papers, books, and blog posts about these two methods, off page SEO isn’t always discussed in great detail because it’s not something you can quickly do and be done with the process. Other than link building that everyone is talking about, there are many other off page SEO factors that can also play a big role in this process. Find below a couple of tips on these factors.
Off page SEO tips
Domain age: Older domains shows stability and that the website is serious about business. New pages on these websites are indexed much quicker than new ones. New domains usually goes through a penalty phase where it’s difficult to rank for specific keywords and phrases. This penalty can last for a couple of months depending on the keywords targeted.
Domain renewal period: When registering a new domain, make sure you register it for at least a couple of years. Google will trust your website more if you register the domain for a couple of years as it shows you are not a fly by night company in for a quick buck or two.
Domain authority: Domain authority is a measure of who links back to you and who you are linking to. It’s a fact that spammers links to other spammers in the hopes for a quick fix, but they are usually penalized and their websites gets removed from the search index. In plain English: Domain authority is the simple yet complex measure of a websites linking power.
Data signals: There are quite a number of different factors that Google uses to determine users behaviour online. This includes how your content is holding the attention of your visitors, how much time is spent on the site, and if the content is being shared. Focus your website first on your visitors and then the search engines – make it natural.
Google+: Google is now using Google+ as a ranking factor where the number of Google +1 votes can influence your search engine rankings. Make sure you network with like minded individuals on Google+ and share your content with them.
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