With any new business, product, or service that gets launched, there are always a couple of challenges to overcome. New businesses and brands have to get a new website that does take time to design and to develop. It also takes quite a lot of effort and time to get top organic search engine rankings for targeted keywords with the intent of converting visitors into sales, leads and returning visitors.

I’ll be honest… Internet marketing isn’t for the faint hearted and it’s not that easy as it sounds. If you are in a competitive market it can sometimes take months before you actually see a return and that is why it’s crucial to have a search engine optimization (SEO) strategy in place that can help you achieve your business goals.

Find below a couple of tips that can help you get started in the exciting world of SEO if you have a new business, product, or service you are launching.

SEO startup tips

Existing domain: Look for an existing domain that you can buy. Buying existing domains comes with the benefit of using the domain’s age to your advantage. The longer a domain has been active and registered, the better because it shows to the search engines that it’s not a fly by night website.

Blogging: Blogging is the heart and soul of social media and have great SEO benefits. A blog can definitely help you attract new visitors to your website on a constant basis. Your blog can build a strong readership if you are regularly publishing interesting content that your target audience finds interesting.

Content marketing: Publish articles and content that promotes your business, products, and services as the market leader in your niche. Publish topics by providing answers to common questions in your industry, insights, and solutions that your audience will find valuable. Use selected keywords and phrases in your content that your target audience will use to find anything relevant to your business.

Social media marketing: This is a form of word of mouth marketing that you use through the use of popular social media channels like Facebook, Twitter, LinkedIn, and Google+. It’s a natural way of connecting and building relationships with your target audience.

New businesses can also use other marketing techniques to gain visibility and to drive targeted visitors to their website. This can include pay per click marketing, and email marketing.