Search engine optimization consists of a couple of methods to optimize your website so that it attracts your target audience to your site and to make them complete a specific action. With SEO it’s important to attract the right audience that are interested in what you offer.

Search engine optimization is a form of pull marketing. People are using Google to find answers and solutions to any problems they might have. If your website is relevant, and offers a unique solution, the people searching for your services or products might become your next clients. With SEO you can focus on organic traffic rankings or paid (PPC). Find below a couple of tips to help you get started on creating a search engine optimization strategy for your website.

Search engine optimization strategy tips

Website purpose: What is the purpose of your website? Your website should mirror your business goals and objectives. It needs to have a clear strategy with measurable goals that you can measure. Focus your website to match your business goals.

Motivation: Why are people browsing to your website? What problems or answers are they looking for? Present your website to address these users because they are looking for help. Present solutions and answers on your website so that they understand your business within the first few seconds of browsing to your website.

Keyword research: This is a big part of internet marketing as this consists of the keywords your target audience will use when searching on Google for anything relevant to your business. Don’t use simple product and service names in your keyword research plan, but the actual keyphrases your audience will use to find you.

Content plan: With the keywords you are going to use, build them into the content structure of your website. This includes the menus, headings, links, and page content. Use your top keywords in the central theme of your content plan.

Measure: Use Google analytics to measure the effectiveness of your campaign. Look the the visitors in detail. Where are they coming from? Which keywords did they use to browse to your website? On which pages are you getting the most traffic? By measuring your website, you can determine where you should focus on improving the content and what actually works on your site.