Content marketing is a great way you can use to build exposure of your business and to increase the organic search engine rankings for your website, blog or online profile. With content marketing you publish and share content that are related to your business. They should never be promotional, but educational so that you can get interested visitors to read them. In the content that you publish, use keyword phrases that you want to target. This works almost the same as you are optimizing the content of your website.

When publishing these content articles on the web, many times you can include an author bio section where you can add some information about yourself and a link to your website. You can also allow anyone to republish your article if they keep the bio section intact with a link to your website. Each time your content is used, you will benefit with links pointing back to your website.

Content article length

Your content articles should always be a minimum of 300 words. It is a fact that users prefer shorter articles, but if you want to increase your search engine rankings, make sure you optimize your content correctly if you are going to use shorter content articles.

If you want to make an impact with your content articles, make sure they are well written. Great articles takes a lot of time to write and to research properly. Your content should always be unique and provide information that your target audience will find valuable.

What are the benefits of content marketing?

Links: Your content on the web can produce valuable backlinks to your website. In the anchor text of the link you should use keyword phrases that you are targeting.

Relevance: When you publish relevant articles that are related to your business, you will build a reputation as the authority and market leader in your niche. Your name may appear on many other websites that are related to audience and increases your exposure.