Search engine optimization (SEO) is a fine art and science. Most of the time, any search engine optimization campaign revolves around specific keywords and phrases that your target audience will use on Google and other search engines to find anything related to your business. Even though keyword research sounds easy, once again it’s a science and it can become quite challenging, especially if you are in a very competitive market.
Have you done keyword research before? Are you struggling to find new keywords for your blog and website? Did you know that you can get keywords directly from your competitors? Are the keywords that they are targeting relevant to your own business? Create an excel spread sheet and write down all the keyword phrases that they are using and then see how good those keywords are in a keyword research tool. Choose the best ones and use those on your own website. Here’s a couple of tips to help you get started with this process.
Competitor keyword research
Analyze their website: Analyze their website by looking at their title tags, meta keywords and descriptions. What headlines are they targeting? This will give you a quick indication which phrases they are targeting. Record all the titles and phrases that are relevant to your own website.
Keyword research tools: Use competitor research tools such as Majestic SEO, Keyword Spy, and Open Site Explorer to find out which keyword phrases your competitors are ranking for organically. Most of these tools can give you a clear indication on what their top rankings are.
Link text: Look through their website and find out which keywords they are targeting with the anchor text in their links. These are the terms and keywords you can use.
Looking at the keywords your competitors are targeting can really help you uncover new keywords you can target as well.
