Do you have a website or a blog, but you aren’t getting any traffic or organic rankings? Do you have a search engine optimization strategy that can help you generate targeted traffic to your web presence? If you said no to any of these two questions, it’s time to create your first search engine optimization (SEO) plan. With a SEO plan you can attract your targeted audience to your website that converts into taking an action. Generating 10000 visitors to your website is useless if they don’t convert.
SEO is not a form of push marketing, but a form of pull marketing where you are basically selling yourself on the search engines. People all over the world are using Google to search for answers and solutions to their problems. If your website matches their search, and it’s trustworthy, these people can become your next visitor and customer. Sounds great? here’s a couple of tips to help you get started
SEO plan tips
What is the purpose of your website? Your website should always created for a specific purpose to reach your business goals. It needs to have a clear vision with results that you can measure. If your website doesn’t have a purpose, there’s really no point in having one.
Understand your target audience: It’s important that you understand the needs and requirements of your target audience so that you can provide them with satisfying content. Present them with a solution to their problems that they can see within the first couple of seconds of browsing your website. If your website is about selling computer hardware, understand why your audience needs computer hardware.
Keywords: It’s important to have selected keyword phrases that you are going to target with your website. Select only the most relevant keywords based on search volume, relevance, and the level of competition. Use these keywords in every part of your website.
Content: Content is still the driving force of SEO and the search engines. Use your keyword phrases in your content and make sure it is quality and entertaining. Optimizing your content only for the search engines won’t convert. Write your content specifically for your target audience.
Measurement: Measure the effectiveness of your SEO plan by installing Google Analytics on your website. Look at the amount of visitors, bounce rate, search queries, and where your traffic originates from. You can learn a lot just by studying the analytics of your website.
