Researching and choosing the best keywords and phrases for your search engine optimization (SEO) campaign is a science. Not only do you have to have time to research all the related and relevant keywords of your business, it’s also very important that you understand the motivation and psychology of your target audience.
People are busy searching online when they are looking for a solution or an answer to their problems. Will they find your presence and will your website provide them with an answer? People are searching on Google using various keywords and phrases. Is your website optimized so that it appears in the search engine result pages?
Focus: What is the focus of your website? What are you selling on your website? Research keyword phrases that are highly relevant to what your website is offering. If someone typed in one of your keywords on Google, will they find what they are looking for on your website? Never select only the phrases with the highest search volume.. This is a big mistake that many are making.
Search phrases: Think how your customers are using the search engines, not as the expert in your market.
Long tail phrases: Long tail keywords almost always have much fewer competitors and it’s also not hard to rank for those keywords in the search result pages. Buyers (people interested in buying) tends to use specific long tail keywords to find exactly what they are looking for. Mix your keywords with other keywords such as buy, quote, and any area specific names.
By researching how your target audience is searching online to find what they are looking for will help you choose the right keywords for your website. Understand the motivation and psychology of them. Once you have a list of keywords, optimize your whole website with these keywords for maximum benefit. These keywords will attract interested visitors as they search online for answers.
Subscribe To Our Newsletter
Join our mailing list to receive the latest news and updates from our team.