3 Steps to an Effective Social Media Strategy

3 Steps to an Effective Social Media Strategy

When you are in the process of creating your Social Media strategy, it is very important that you understand your audience. Who are they? What do they like? How old are they? Make sure you know the demographics of your perfect customer to help you engage with them....
4 “Must Follow” Online Reputation Management Tips

4 “Must Follow” Online Reputation Management Tips

Do you know what people are saying about you online? Did you know that one negative tweet or Facebook post have the potential to make your business loose close to a hundred customers? You need Online Reputation Management (ORM). Long gone are the days that people page...
5 Ways Small Businesses Get Social Media Wrong

5 Ways Small Businesses Get Social Media Wrong

Firstly lets start with explaining a little about what social media marketing is. A social media marketing campaign can be as simple as blogging, tweeting or Facebooking about your company or involve more intricate strategies like video campaigns on YouTube or...
Creating an internet marketing campaign

Creating an internet marketing campaign

Internet marketing is a moving target. A few years ago, all you needed was a business website, then pay per click was born, and after that, blogging and social media saw the light. Now it is all about being smart and what will work for your business. How are you going...
Protect your WordPress site from trackback spam

Protect your WordPress site from trackback spam

A trackback on your WordPress website or any other blogging medium that you might be using is an automated notification (trackback) of another blog that has linked to one of your blog posts. Trackbacks are a way to notify other bloggers that you have mentioned them in...