Internet marketing is a moving target. A few years ago, all you needed was a business website, then pay per click was born, and after that, blogging and social media saw the light. Now it is all about being smart and what will work for your business. How are you going to create an internet marketing plan so that you can become more visible online?

Research and analyze what you want to achieve with your internet marketing campaign should always be the first step. How are you going to increase your visibility online? Have a look below on a couple of tips that you can use with your internet marketing campaign.

Internet marketing strategy

Business website: Your website is usually your primary marketing and sales piece. This is where interested visitors will go to buy and research what your company is offering. With the latest trends online, customers expect that you have some engagement built on to your website.

Traffic: What traffic are you looking for? Are you looking for only organic search engine optimization traffic, pay per click, or referral traffic such as social media? Consider how you want get traffic.

Blogging: Blogging is the heart and soul of social media and not really about sales. They are for interacting and branding. Your blog will allow you to engage with your targeted audience, and with your blog you can have a foundation to share as much information with the people you want to reach.

Video marketing: Video marketing is a great way you can demonstrate thought leadership, a product, or explain how to do something by using your services and products. You can create a dedicated YouTube channel where you can upload all of your videos and embed these into blog posts and your website.

Social networking: Social networking channels such as Facebook, Twitter, LinkedIn, and Google+ are attractive because these are interactive channels. Social media together with your blog is a great way you can build a network that is interested in your services and products.

Article marketing: There are many article marketing directories such as Hubpages and Squidoo where you can submit articles with links back to your website or blog. These directories are authoritive and when you follow their strict guidelines, can be a great source for traffic and business.

Local marketing: There are many local directories that you can target with your internet marketing campaign. You can also optimize your website for local SEO, by optimizing your content to be relevant to the local market. You can also add your business to Google Maps to help you with local marketing.