One of the most important things regarding various social media channels such as Twitter, Facebook, and LinkedIn is that the conversations are taking place about you with or without your participation. If you are a business owner, you need to take advantage of this to keep your organization’s voice actively on the discussions happening right now.

It is now possible to get information on all aspects of an organization though various online and offline monitoring processes. ORM (Online Reputation Management) has grown in importance as one single comment or blog post has the ability to either collapse or boost a company’s perception.

Track negative comments online

The internet has made it possible to track your own reputation online as well as the reputation of your competitors. With the ever-increasing rate of consumer generated media on popular social media channels and blogs, you have added insight into customer service problems and other related corporate perception issues.

Frustrated consumers are moving to Facebook, Twitter, and their own blogs to share their bad customer experiences. More companies are watching online how their online reputation can change in an instant. Through active monitoring processes in place, companies can use information leading to the “bad post” or “tweet” and turn around perceptions in an instant.

Opportunity for your business

Online reputation management is an excellent opportunity for business. Why not use customer complaints to change their opinions, and also try to help them in the process. If you do this, you can establish a strong presence on various social media channels that will allow you to control your company’s perceived value to your customers.

With so many social media channels, blogs, forums, and communities online, digital marketing experts are challenged to identify a jumping off point and to the find the time. Many people are overwhelmed trying to track social media and they don’t have a clue how to get started with this process, but it’s not that difficult.

Don’t ignore the conversation and any negative comments about you or your business online because it won’t go away.