Did you know that you can optimize the footer of your website and blog to add SEO value to your online marketing strategy? The footer section is usually placed at the bottom of every page and should be standard across your whole website. Your website footer can act as a mini sitemap of all the important pages of your website.

If you place valuable links and information on your footer, it makes it easier for your visitors to navigate your website when they have scrolled to the bottom of a page. If you include contact details as well as your address on the footer, it will also help your visitors establish where you are based and it can help with your local SEO efforts. Find a couple of tips below on optimizing your footer for SEO and easy navigation.

Website footer optimization tips

Links: If you place links in your footer it helps the search engines index and discover valuable pages on your website. See this as a condensed micro version of your sitemap.

Local SEO: If you have a local business, place your address and contact details in the footer. This helps with mobile SEO as Google uses mostly local search when someone is searching for anything local related from their smartphone.

User friendly: Even though optimizing your footer can have huge local SEO benefits, it should firstly be designed for your visitors first. If you are only interested in SEO, think how your visitors will benefit from it. Will they? If they don’t, leave it out.

Core pages: Which core pages are you going to include in your footer? Include the most important ones such as your about us page, site map, services, privacy, and terms of use. You should also place your copyright information on your footer.

How many links: How many links are you going to put on your footer? As with anything digital related, don’t overdo it. If you are going to use many links, organize them into categories to make it easier for your visitors to navigate your footer.