Online marketing is a new medium and can be very scary for many that wants to build some brand awareness online. They simply do not understand what is involved and all the processes that needs to be in place to run a successful online marketing campaign. New technologies are changing at the speed of light, but online marketing is less about technology and more about engaging and connecting with your target audience. A good online marketing campaign works hand in hand with understanding your target audience and your communication plan.

Marketing online is really not that different than traditional marketing because it’s all about helping people by solving their problems and answering their questions. If you are a small business owner and strapped for cash, find a couple of tips below to help you get started with internet marketing

Internet marketing tips

Clear design: Your website should have a clear design and highlight your message on what you are offering your visitors. Avoid flashy and over the top designs as these will scare your visitors away.

What is your message: People will arrive on your website when they are looking for answers. Make sure you understand your audience so that you can provide them with the message they are looking for. If you are a hardware shop, they most likely want to know where you are located, your open hours, and what you are selling. Use this in your message.

Call to action: Guide your visitors on the steps they should take on your website with clear call to actions. If you have a lot of visitors coming to your website, but they leave directly afterwards, what is the point? Optimize your website with a sales funnel and direct your visitors on the actions they should take.

Valuable information: How are you going to answer your visitors questions? Make sure that the content on your website is helpful.

Internet marketing can become quite expensive if you are in a competitive market, but optimising your website with a couple of simple features can make a world of difference in converting your visitors into customers.