Most businesses today have a normal website, but the latest and future of the digital world is the mobile web. Mobile marketing is not a nice to have anymore, but a reality if you want to stay ahead of your competition in the digital age. There are a big variety of mobile devices today that you can use to access the mobile web. From Android phones to old school feature phones, they all have one thing in common – they can access the web.

A smartphone is a mixture of a computer and a cellphone. Most of the mobile searches today happens on a smartphone because of the nature of a smartphone and how easily the web is accessible from a smartphone. Is your website compatible and viewable on a smartphone or a feature phone? Do you only cater for one market? How can you start with mobile marketing for your business? Did you know that there are a variety of ways you can market your business on the mobile web? Find a couple of tips below.

Mobile marketing tips

Text message marketing: SMS marketing is very similar to email marketing where consumers have to opt in before you can send messages to them. This is a powerful marketing method because you  can send your message directly to them.

Mobile web: Mobile websites are very similar to normal websites except they are designed specifically for the mobile web and smaller screen sizes. To be effective with your mobile website, focus the design of your mobile to be minimal. Your content should be designed what mobile visitors are looking for.

Mobile apps: You can create an app so that people can access your business products, services or read related news.

There’s no clear answer on using the mobile web for marketing purposes as this medium is still growing and evolving at a fast rate. Already in Africa there are more people accessing the web from mobile devices than desktop computers. Take advantage of this and start your mobile marketing strategy.