Do you want to start generating leads and sales with your website? With any business website, it’s very important that your message and content tells a story that makes your business professional. It should also be easily read and pleasing to the eye. If you bought one of those websites that comes pre packages with content, design, and layout, it might cause you more harm than good at the end of the day. Why would this be a problem?

Well, for starters, it means that your website won’t be unique and somewhere some other business will be using the same content, message, and design as your website. Don’t you want to stand out from the crowd and be unique? Find below a couple of other reasons going this route is not the way to go.

Using creative content

Unique content is a must: Most people purchasing these “out of the box” websites doesn’t realize that they purchasing duplicate content. Most search engines will penalize domains that have duplicate content. All the latest Google updates were designed to remove low quality websites from their search pages.

Digital footprint: Your website should be the heart and soul of your online profile. You should explain and tell your unique story and message with your website. How are you different than your competition? Your website visitors will get a direct idea about your business in the first few seconds of looking at your website. Most of the content that you purchase with one of these websites will not be of any quality. Outstanding content will describe and convince the reader on what your business can offer them.

Don’t take the easy way out and purchase your content from one of these off the shelf websites. Add uniqueness to your website by using unique and thought provoking content that your readers will find interesting and share along with their own social circles. It will pay off.