Online marketing is a new playing field for many small business owners. They usually don’t understand what can be done with marketing online and the technology involved with an internet marketing strategy. The digital world is changing at the speed of light and marketing online is all about connected with the right people at the right time. A good online marketing strategy combines communication and connecting with real people.

Online marketing is not very different than traditional marketing to build exposure for your business. It’s all about people and helping them with their problems and queries. If someone searched the internet with a question related to what you are offering, will you be able to help them? Where do you start if you want to connect to these people?

Simple internet marketing tactics

User friendly design: Your website should have a user friendly design and highlight what you are offering. Avoid overcrowding your website with content that your audience will not find interesting and will distract them from your core message.

Your message: People will arrive at your website because they are looking for an answer to their problem. Understand your target audience and make it easy for them to find what they are looking for.

Call to action: If you have targeted visitors to your website that leaves without taking an action, what is the point? Create a clear funnel for your visitors to take and make your call to actions clearly visible.

Helpful information: Engage with your visitors by providing them with useful information. This can include help articles, your blog, and how to videos on solving their problems.

Targeted traffic: How are you going to drive targeted visitors to your website? Are you only going to focus on the search engines? It’s important to have a strategy in place on how you are going to drive visitors to your website.