Your website “about” page is a page that visitors will read to find out who you are, what you stand for, and what you want to achieve. This page can humanize your business and at the same time build credibility and trust. Your visitors wants to know the person or business behind the website and with your about page this is possible. People want to know your story, how long you have been in business, and ultimately, if they can trust you.

How are you going to write your about page that will leave an impression on your visitors? Find below a couple of tips that can help you with this.

Optimize your about page

How important is this page? If you already have an about page, view your website statistics and view how many times your visitors views this page. If you have a strong brand and persona online and people know about your business, fewer people will most likely view it. It also depends on the type of website that you have. In my experience, ecommerce enabled websites have a few visitors reading these pages because they are interested in buying right now.

What content to include? Your about page should help your visitors learn more about what you do, who you are, and why they can trust your business. On this page you can describe what makes you different from your competitors. Introduce your key staff members and share your vision, mission, certifications, and awards. If you are affiliated with important companies, include them as well.

On your about page you can also include when your company was founded and how long you have been in the industry. People usually enjoy learning and reading the story on how you got started and what led you to where you are today. Your about page should be easy to read and have up to date information about your business to build trust with your visitors.