Your website is your image to the world. It should be a direct reflection of your business and because it’s online, it should be built not only to impress your target audience, but to generate leads or conversions as well. With this, when you design and build your website, it’s not a one time event. Regular website updates is needed if you want to stand out from the crowd with your internet marketing campaign.

Your website needs regular attention and updates so that it can work for you and start generating leads to help you reach your business goals. The digital world is evolving at a rapid pace and there is no sign of it stopping anytime soon. Same with your website. Keep it updated by regularly adding new and fresh content, focus on SEO, and measure the results via Google Analytics.

Here’s a couple of tips to make sure you are doing website updates on a regular basis.

Website update tips

Fresh content: Every week you should add new content to your website or publish a blog post. This will keep the content on your website fresh and as the saying goes “content is king”, Google will value your website more. Website updates is crucial to keep your content fresh and unique.

Links: Once a month you should check for any broken links on your website. Broken links can happen with old content, pages and blog posts that were removed etc. Also monitor external links pointing to your website and if they are pointing to the right pages.

Test your feedback forms: These could be contact forms, lead forms, newsletter signups, and even blog comments. If they are not working, fix them immediately.

Website backups: Make a point of regularly updating your website and database if you are using one. If you make a mistake with any of your website updates, if you have a backup you can roll back to the latest backup.

Website analytics: Measure the analytics of your website to understand your target audience better and to monitor if you are making progress with your website. Look at the amount of visitors you are generating, how long they are staying on your website, and which keywords they used to browse to your site.

Link building: This should always be an ongoing effort. Focus on building links by getting authoritive top quality websites that are relevant to your business to link to your website. I know it sounds easier than it is, but this is still one of the key signals Google is using to determine the value of a website. Focus on publishing quality content on your website and article directories, and link building will become a natural by product of what you a re doing.