Your business website can be lead generating business machine. It should be focused around acquiring leads by using an integrated sales funnel on converting your visitors into customers. Websites that are focused on capturing leads (conversions) are known in the online marketing spaces as lead generating websites and could be the focus point of your search engine optimization strategy.
If you are interested in converting your website into a lead generating website, your site should have a great offer and a clear sales funnel with call to actions to guide your visitors on path you want them to take. Leads could be in the form of sales, email newsletter signups, sales or a simple request for more information.
Find below a couple of tips on converting your website into a lead generation website
Lead generating website tips
Website design: Your website needs to look professional, trustworthy and credible. Online, first impressions last. Make sure your business message is integrated into your website design.
Navigation: Your website visitors must see your offer when they visit your website for the first time. Organize your navigation menu and content to make it easy to navigate around on your site. An easy way to do this is to make your website scannable with headings, subtitles, and images.
Business message: What do you want to offer your visitors? They arrive on your website because they are looking for information or answers. Make your message clear and list all the benefits with your offer.
Offer: A great way to generate leads is to offer something for free. This could be in the form of free membership, newsletters, voucher, or a free report.
Lead capture form: Have a clear sales funnel on the path you would like your visitors to take. Make it visible on your offer pages. On your landing pages with a lead capture form, don’t overdo the form by asking unnecessary questions. Keep it simple and to the point.
Follow up: If someone converted into a lead, don’t let them hang in the dark. Have a follow up system and communicate your message with them. This could be in the form of an email or phone call. Generating leads means nothing with a good system to convert your leads into customers.
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